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As much as we use e-mail to conduct business today, most small businesses routinely send sensitive messages ‑‑ often containing social security numbers, business deal discussions, corporate secrets or account updates and notices – without regard for security. Why? Mainly it's because they don’t know better, or they don’t know how to address the issue.
In this tutorial, we’ll look at securing the connection between e-mail servers and e-mail software (i.e. Microsoft Outlook or Thunderbird) and protecting the content and attachments of the messages we send and receive.
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Wouldn’t it be nice if you could convert a bunch of data from Super Pages or Yellow Pages into an Excel table or an Access database? If you have a business where you need to take a large list of names, phone numbers, email addresses, street addresses and put them into your CRM database or into Outlook, then you might be interested in this nifty little freeware app.
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One of the first questions business people ask is "do I need a website?" The answer to this is a resounding, yes. Absolutely. Even if you think your business is too small, too obscure, or something frivolous you don't think will or can be sold online, you are mistaken.
Everything and anything can be sold over the Internet. There are 20+ million online shoppers these days, buying everything from computers to videos, books, automobiles, furniture, real estate, alternate energy sources, not to mention the bed knobs and broomsticks and other unbelievable commodities.
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Don't be a rank amateur! To get listed fast and not banned, know what the leading search engine does and doesn't look for--and what to avoid.
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Put these tips in place to turn browsers into buyers.
So, you've got your site up. Now what? You need to drive traffic, grow your opt-in list, make sales and work on your SEO. The list seems endless.
Step back for a minute and realize it's not possible to do everything at once. Once you've built your website, the first thing you should do is make your sales process watertight.
There's no point spending a ton of cash on pay-per-click ads to drive targeted traffic to your site if none of those visitors buys anything.
Follow this three-point sales action plan before you spend a bundle on attracting visitors.
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